This new decision creates an opportunity to win the economic competition and get more profit & customers. Developing strategies that can capitalize on Vaa Virgin strengths and help mitigate weaknesses and impact of threats of macro-environment. Virgin Atlantic About Us - https://corporate.virginatlantic.com/gb/en/our-story.html. During the December 2016, Virgin Atlantic pilots decided to take industrial action in a row over union recognition after the pilots union, Professional Pilots Union (PPU) which represents over 70% of Virgins 900 plus pilots, demanded to be the only exclusively recognized union for Virgins pilots and for British Airline Pilots Association to be derecognized (The Guardian 2016). Though its currently carbon intensive, flying is a part of modern life that brings significant social and economic benefits. The Delta Joint Venture allowed the carriers to swap two of their US services with daily flights to Seattle now run by Virgin Atlantic, and both London to Detroit flights by Delta, to serve customer preferences. Virgin Atlantic cannot think to ignore these laws and regulation, as they might result in the heavy penalty and may also result in the temporary shutdown of the services of the company. There have been some tumultuous political developments on both sides of the Atlantic in recent months, and Airside International asked two of the aviation industry's biggest representative bodies - Airports Council International (ACI) and the International Air Transport Association (IATA) - if they think such issues as Brexit and US President Trump's inauguration are . We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. It laid off 45 percent of its employees, reduced its cost base by more than $400 million, and secured a $1.6 billion rescue deal. Etihad Airways 4. Via our partnership with theSustainable Restaurant Association, weve been sourcing fair trade products, promoting higher animal welfare standards, and buying sustainably certified fish, seafood, beef, soy and palm oil (or finding better alternatives). (Reuters) - After reporting a loss for two straight years Virgin Atlantic is targeting a return to profitability in 2021, helped in part by the launch of new routes and its acquisition . Therefore, in the short time, consumers are getting more careful with their discretionary spending and this lead to a serous drop in passenger volume. The bond rating of national government is investment grade. Virgin Atlantic PESTLE analysis. - Marked by Teachers.com 5. Virgin Atlantic derives a major chunk of its revenue from UK-US air traffic. Also, the customer should be given various offers on booking of the tickets so that it can attract more customers and increase its revenue. Execution of the strategy and building a feedback loop, using which managers at Vaa Virgin can fine tune processes and strategies going forward. Virgin Atlantic SWOT, PESTLE and BCG Analysis - UKEssays.com Copyright of Virgin Atlantic SWOT and PESTLE Analysis is the property of Barakaat Consulting. A global market-based measure like CORSIA is important because its much more environmentally effective than taxes because it gives a tangible value to carbon savings and money goes directly to independently-verified CO2reduction projects (instead of governments for example). Last month it added $530 million from both the Virgin Group and Delta Air Lines.