doi: 10.1002/ejsp.388. When a minority opinion is introduced, people are more Unlike majority influence, minority influence can rarely They map on the reasons discussed earlier for strapping minority influence research in the Procrustean bed of the cognitive processing approach, which, along with serious logistic challenges, effectively eliminated time as a variable in this line of research. eds. In the group, confederates were instructed to misidentify the slides as being green, contrary to participants own observations. Majority and minority influence: Source position imbalance as a determinant of message scrutiny. Minority influence and climate change. In this instance, groupthink can lead to the factory becoming uncompetitive, whilstits competitors adopt more efficient practices. M. Mikulincer and P. R. Shafer, (Washington, DC: American Psychological Association), 507533. Moscovici, S., and Prez, J. Int. a request to donate to a charitable organization. Papastamou, S., Gardikiotis, A., and Prodromitis, G. 1, 195228. 16, 4373. A history of social influence research, in The Handbook of the History of Social Psychology. ed. The many reasons behind minorities pursuit of social change could be broadly recognized as seeking social validation, social control, or social acceptance. Paicheler, G., and Flath, E. (1988). One obvious example are elites, though, it could be argued that they represent numerical minorities but not necessarily non-normative minorities. L. Berkowitz (New York: Academic Press), 309367. Conversion and tolerance are fundamentally distinct paths to social change with different consequences for group dynamics (Prislin et al., 2018). 1. eds. New York: Cambridge University Press. For decades, research on social influence, which established social psychology as a scientific discipline early in the 20th century, conceptualized influence as a one-way street (Prislin and Crano, 2012). Econometrica 47, 263291. More recently, social change has been examined as a function of two factors: Indirect minority influence, defined as attitudinal change on culturally relevant issues different from but related to the focal issue of minority advocacy, and cultural drift, defined as mistakes in copying culturally relevant attributes due to small errors in the learning and memory processes. According to the genetic model of Moscovici (1976), the power of minorities to effect social change lies in their capacity to create a social conflict with majorities through vigorous advocacy of their position. WebQ#28 minorities influence majority opinion primarily through - The correct answer is b.) The findings suggest that the perceived confidence of a minority to make decisions independently of the group can lead to other individuals giving more consideration to its views. In a country whose history has been shaped by the boundaries among racial groups, this projected demographic shift is undoubtedly important. Albert Bandura's influential Bobo doll experiments reveal how children imitate TV violence and the behavior of others. Soc. In a test of the above-mentioned hypothesis 2, variations in minority and majority sources persuasibility were examined as a function of their targets responsiveness to their influence appeals (Prislin et al., 2011).