Eminent psychologists of the 20th century. Milite, George A. (1950). Washington, DC: American Psychological Association, 1999. Retrieved from https://journals.sagepub.com/doi/abs/10.1111/j.1745-6924.2006.t01-3-.x?journalCode=ppsa. ';h'+escape(document.title.substring(0,150))+';'+Math.random()+ Hovland, Carl I. Schachter, S., Festinger, L., Willerman, B., & Hyman, R. (1961). "Festinger, Leon This means that, in Western cultures, complete opinion agreement may be satisfactory to everyone, but completely equal abilities will not beimplying that a state of social quiescence is never reached, as Festinger put it. From the Westgate housing study came Festingers formulation on informal communication and social comparison processes, especially what Festinger called a pressure toward uniformity, or the tendency of individuals to compare and then align opinions with those whose views are closer to ones own. Festinger believed this inconsistency between what the villagers felt and what they knew resulted in psychological tension. Social comparison theory also recognizes a distinctive feature of abilities. Leon Festinger (8 May 1919 11 February 1989) was an American social psychologist, perhaps best known for cognitive dissonance and social comparison theory. Cognitive Dissonance and Cults, Religions, etc. Their study of Westgate housing offered a social ecology of group and friendship formation; people living close to or coming into frequent informal contact with one another (mail room, stairwell, etc.) (2016). Retrieved April 27, 2023 from Encyclopedia.com: https://www.encyclopedia.com/medicine/encyclopedias-almanacs-transcripts-and-maps/festinger-leon. Evans, Richard I. Festingers initial interest in social psychology was sparked by accident. CONTROVERSIES AND ALTERNATIVE MODELS. "Deustch, 1999, p. 11, Perhaps one of the greatest impacts of Festingers studies lies in their "depict[ion] of social behavior as the responses of a thinking organism continually acting to bring order into his world, rather than as the blind impulses of a creature of emotion and habit," as cited in his Distinguished Scientific Contribution Award.American, 1959, p. 784 Behaviorism, which had dominated psychology until that time, characterized man as a creature of habit conditioned by stimulus-response reinforcement processes. Festinger, L. (1950b). Hoffman, P. J., Festinger, L., & Lawrence, D. H. (1954).
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